Seems like the oldest fine leather luxury goods House finally recognized the worth of good product placement with Sienna Miller and Alexa Chung suddenly toting around the brands' Madame. Personally, I'm loving the two examples above in dove blue and rose poudré.
The name Madame, of course, evokes someone properly grown-up. Someone chic, like the ultimate sophisticate Catherine Deneuve. As Christa D'Souza recently said in Vogue UK, it'd be the sort of bag to mark "the momentous passage from mere graduate to Person with a Proper Job."
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